01
Growing from zero: what the first 1,000 customers teach you
How you build the growth foundation of a fintech across three countries, and why the first customers shape everything after.
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Customer experience is a growth engine, not a cost center
What I learned leading customer experience at Linio and Grow: NPS, self-service and processes that turn into growth.
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Partnerships that become products: the L'Oréal Mastercard card
Why the best partnerships aren't logos on a slide but products that reach industries banks don't serve well.
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Efficiency over headcount
Why I ask whether technology or a process could solve it before opening a role.
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