Clara
I'm Clara's General Manager for Mexico and Colombia. I joined in 2020 as employee #10 and the first Growth hire, when Clara was still a deck. What convinced me: no one in the region was focused on company finance teams, and the founders wrote the values before the business plan. It was a train that passes only once.
Clara is a corporate payments and spend management platform. Today it serves a portfolio of 10,000+ companies and is top 3 in commercial cards in Mexico and Colombia, competing with Amex, Bancolombia and BBVA. The Financial Times named it the fastest-growing company in LatAm.
Three chapters
Global Head of Growth (2020–2022). I built growth from zero in Mexico: PR, comms, CX, customer success, marketing and sales. We reached the first 1,000 marquee customers and launched Brazil and Colombia with a simple playbook: Mexican customers with operations in the new country come along.
General Manager Colombia (2022–2024). In two years, one of the country's 4 largest commercial card issuers by payment volume, with 2,000+ companies and alliances with LifeMiles, Fendipetróleo, Holcim and the Fondo Nacional de Garantías.
General Manager Mexico and Colombia (2024–today). New products: cross-border payments, flexible daily financing and fuel cards for logistics. We also launched Clara Checkout, Reimbursements, invoice recovery from a single photo, and travel and transport verticals.
Focus
Discipline: every dollar tied to a return and CAC payback tracked. Efficiency over headcount. And one clear goal: to be the No. 1 ally of companies in Latin America.
