About me
Leonardo Ramos Agudelo
My work is leading Clara’s growth across two countries. My life is also leading at home, with my wife and our daughter.
This site is where both meet. Here I write about business leadership, fintech in LatAm, and how to build a family with intention.
Now
What I do today
General Manager at Clara
Mexico & Colombia · 10,000+ companies in the portfolio
First Growth hire
Clara employee #10, back when it was a PowerPoint
Father
Builder of family systems
Writing
Publishing ideas consistently
Career
Where I've worked
ClaraGeneral Manager · 2020–today
EndeavorMentor · 2026–today- mastercardMastercardFintech Council · 2025–today
Grin ScootersHead of Growth · 2019–2020
FalabellaCX & Seller Experience · 2016–2019
LinioProduct Manager · 2014–2016
BDOConsulting Engineer · 2013–2014
Education
Where I've studied
- Universidad
Adolfo IbáñezUniversidad Adolfo IbáñezUniversidad Adolfo IbáñezExecutive MBA · 2022–2024 - Harvard Business SchoolONLINEHarvard Business School OnlineHarvard Business School OnlineDisruptive Strategy · 2022
Instituto Europeo de PosgradoBusiness Management · 2017
Universidad Santo TomásTelecommunications Engineering
Press
In the press
Tap a logo to read the article.
Ideas
Recent ideas
Short essays on growth, customers and partnerships in fintech.
Growing from zero: what the first 1,000 customers teach you
How you build the growth foundation of a fintech across three countries, and why the first customers shape everything after.
Read →Customer experience is a growth engine, not a cost center
What I learned leading customer experience at Linio and Grow: NPS, self-service and processes that turn into growth.
Read →Partnerships that become products: the L'Oréal Mastercard card
Why the best partnerships aren't logos on a slide but products that reach industries banks don't serve well.
Read →